0401 - Jun/Mid Marketing Automation Coordinator in Workforce Source

Our client is a consumer tech company that builds and scales digital-first brands to disrupt the offline-dominated beauty and wellness industries. The company serves over 40 million users with its AI-driven online platform, deploying data science to identify consumer needs, and developing solutions in the form of beauty and wellness products. It operates with business headquarters in New York City, with a biotechnology lab in Boston, and an R&D center in Israel, as well as a big Ukrainian team. Their culture is fast-paced, innovative, and agile and offers every team member the opportunity to drive a big impact. Launched in the US in 2018 by brother-sister duo entrepreneurs, it is a tech-driven prestige beauty brand that is shifting millions of customers to shopping for beauty online. They are backed by the consortium of LVMH & L Catterton, the world’s largest consumer-focused private equity firm. In 2023, it went public on NASDAQ and had the industry’s biggest IPO since 2021. They are defining and building the future of beauty by using unparalleled technology to connect people with superior beauty products. Their products are currently sold in 16 countries worldwide. They continue working tirelessly to develop products with uncompromising attention to detail, serving millions of customers 24/7 and disrupting the global $200B beauty industry.We are looking for a Marketing Automation Coordinator - with the following required experience and responsibilities.Responsibilities:- Support new automation initiatives, working closely with the retention team, product managers and data engineers to ensure effective implementation and ongoing optimization- Conceptualize improvements to the marketing funnels, constantly optimizing and testing current systems from a 360° perspective - from segmentation, campaign curation, timing optimization, landing page A/B testing, etc- Leverage trends, consumer insights and purchasing data to provide recommendations for innovation in marketing communications- Support the existing CRM systems across multiple teams until fully pivoting to building automated journeys- Comfortable gathering, refining, and analyzing large sets of data with a constant focus on deriving actionable insights for future implementation- Responsible for the management and monitoring of key automated journeys- Assist with product development tasks related to customer retention campaigns and other activitiesBasic Qualifications:- Strategic mindset, and an equal parts analytical and creative thinker that through the use of data and research can bring new marketing initiatives to the table- Excellent computer skills including MS Office (Word, Excel, Outlook)- Outstanding organizational skills and attention to detail- Self-starter mindset, you proactively anticipate and solve issues, demonstrating a strong work ethic and accountability- Results-driven, open to learning new skills, and adaptable as a team player willing to go the extra mile for company growth- Excellent written and verbal communication skills- Excellent English Proficiency - Upper Intermediate and abovePreferred Qualifications:- 1-2 years of relevant work experience- Passion for e-commerce and consumer products, beauty is a plus- Experience with marketing analysis, working with large sets of data and numbers- Basic HTML skills and knowledge of CSS- Experience working with Google Analytics/Optimizely and Jira- Experience using Klaviyo or any other Email Marketing platformBenefits and working conditions:- Competitive salary- 20 working days paid vacation, including paid compensation if the vacation days weren’t used- Health insurance including dentist- Gym membership- Training programs and coaching to support career development and more- Corporate celebrations, team-building events, fun activities, and more