Focus Groups of Cleveland

In 1962, Betty Perry established Cleveland Survey Center, the founding company for Focus Groups of Cleveland. Cleveland Survey Center and Betty were always on the leading edge in developing qualitative and quantitative primary research. A true visionary and pioneer in research methodologies, Betty began by going door to door, conducting respondent surveys for clients. Later, she developed the mall interception, where she could survey multiple respondents in one place, again ahead of her time.